PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information including credit and debit card numbers, email address, and phone number. We refer to this information as “Order Information”.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Below is more information about some of the individual cookies we use and the purposes which we use them for:
Google Analytics - We use Google Analytics to collect information about how visitors use the Site. We use the information to compile reports and help us improve the site. The cookies collect information in an anonymous such as the number of visitors to the site, where visitors have come from and the pages they visited. If you do not wish to allow the use of Google Analytics cookies then Google provides an opt-out plug in for most common website browsers. For more information visit: https://tools.google.com/dlpage/gaoptout
Google Adwords - We use Adwords cookies to understand the effectiveness of our advertising campaigns and compare the performance of the Adwords campaigns to ads displayed on other websites and apps.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above.
For example, we use Shopify to power our online store, you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
Here are some third parties we currently use to help us carry out our daily business activities:
Veeqo - This is our stock management and order processing software which is used to process and despatch orders, refunds and email shipping notifications and order updates.
Reviews - To help us improve our service, we collect verified independent reviews from our customers. After placing an order on our site, you may be contacted by us on behalf of Reviews.co.uk or Stamped.io who will ask you to review the purchased product and the service provided.
Xero - Xero is an online accountancy software provider which we use to help us complete our company accounts which is subsequently filed with HMRC and Companies House for tax and revenue purposes.
We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Instagram: https://help.instagram.com/615366948510230
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
TERMS OF SERVICE
Specific terms relating to accessing our website and the purchase of our products can be found in our Terms of Service Policy. Please read this before using our service.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at firstname.lastname@example.org or by mail using the details provided below:
Privacy Compliance Officer, Bride Boutique, 20A Vernon Avenue, Brighton, BN2 6BF, United Kingdom.